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The core of SEO Agent

SOPs: your SEO playbooks, running themselves

A Standard Operating Procedure (SOP) packages a multi-step SEO playbook into a repeatable, automated workflow. Each one chains data pulls, AI analysis, recommended actions and tasks — running on demand or on a schedule, with human approval where it matters. This is what turns nine modules into an autonomous agent.

See SOPs run live View the 7 built-in SOPs
7built-in playbooks
On scheduleor on demand
100%auditable & reversible
An SOP pipeline: monitor, analyze, recommend, approve, act
What is an SOP?

From scattered tasks to one repeatable workflow

Every SEO team has playbooks — the steps you run to refresh content, audit the site, or respond to a competitor. SOPs encode those playbooks so the agent can run them the same way, every time, without manual hand-offs.

Without SOPs

Manual, inconsistent, forgotten

  • Someone has to remember to pull the data each week
  • Each analyst runs the steps slightly differently
  • Insight stalls between "found it" and "fixed it"
  • No record of what was decided, or why
With SOPs

Automated, consistent, auditable

  • Runs on a schedule — Monday 9 AM, every week
  • The same best-practice steps, every single time
  • Data → analysis → action → task, in one chain
  • Every decision logged, gated and reversible
How an SOP runs

Five steps, chained and automated

Each SOP chains the agent's core loop end to end — so a single run goes from raw data to an executed, verified change.

1

Monitor

Pull data from the sources the playbook needs — Search Console, crawler, behavior, SEO feeds.

2

Analyze

Deterministic rules run first, then AI interprets the context to find what matters.

3

Recommend

Generate the specific fix — meta tags, schema, redirect plan, brief, outreach email.

4

Approve

Sensitive steps pause at a human gate via Slack or email before anything ships.

5

Act

Approved actions become tasks and changes — then the page is re-verified.

Anatomy of an SOP

Built for automation you can trust

Autonomy and oversight are designed together. Four controls make hands-off automation safe in production.

Approval gates

Content rewrites, disavows and other sensitive actions pause for human sign-off via Slack or email.

Stop / resume

Pause a run and resume later without losing any completed work.

Audit logging

Every automated decision and action is recorded — fully traceable and reversible.

Scheduling

Run on demand or on a cron schedule — weekly reports, daily checks, whatever the playbook needs.

A worked example

The Behavior-Driven Refresh SOP

A single SOP can span multiple modules. This one connects behavior analytics to content — turning how real users struggle into an approved, executed page rewrite.

  • Pulls user session + heatmap data
  • AI identifies the friction points
  • Drafts content rewrites and routes them for approval
  • Captures the change as a task and re-verifies the page
Built-in playbooks

Seven SOPs, ready on day one

All include approval gates, Slack notifications and audit logging. Run them manually or let them run on schedule.

On-Page Optimization Playbook Manual

Crawl → analyze → generate fixes → create tasks → notify.

Technical SEO Health Check Manual

Crawl → Core Web Vitals → redirects → fix plan → email report.

Competitor Response Playbook Manual

Scan rankings → detect new keywords → analyze gaps → briefs → alert team.

Content Decay Prevention Manual

Detect declining pages → SERP analysis → refresh plans → schedule follow-up.

Link Building Outreach Tue 08:00

Gap analysis → prospects → personalized outreach emails → campaign tasks.

UX Optimization from Behavior Wed 07:00

Behavior snapshot → anomalies → UX fixes → developer tasks.

Weekly SEO Executive Report Mon 09:00

Aggregate data → detect anomalies → write summary → create investigation tasks → email stakeholders.

Bring your own playbooks. Beyond the seven built-ins, SOPs are composable — chain any module's data, analysis and actions into a custom workflow tailored to how your team works.

Watch an SOP run end to end

See a scheduled playbook go from data pull to approved, executed action — on your own site.

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